Did you know that 70% of consumers are open to adopting new rituals? And 39% feel more positively towards brands that become part of their rituals?
However, brands that try to force rituals on consumers or create rituals where they don’t naturally exist risk being seen as an uninvited guest.
Whereas traditional marketing approaches consumer behaviour from the standpoint of the brand, rituals flip this script on its head. The consumer is in charge of creating their own personal rituals and deciding whether and how to incorporate brands — not the other way around.
Our white paper serves as a guide for brands looking to tap into the power of rituals. It offers insights, strategies, and practical examples to help brands authentically engage with their consumers in ways that matter.
