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RITUALIZED

Where marketing meets meaning

Imagine a world where the everyday rituals that guide our lives—from the simple act of making coffee each morning to the more elaborate traditions of celebration—are not just personal quirks but untapped opportunities.

Harnessing the Power of Rituals

Did you know that 70% of consumers are open to adopting new rituals? And 39% feel more positively towards brands that become part of their rituals?

However, brands that try to force rituals on consumers or create rituals where they don’t naturally exist risk being seen as an uninvited guest.

Whereas traditional marketing approaches consumer behaviour from the standpoint of the brand, rituals flip this script on its head. The consumer is in charge of creating their own personal rituals and deciding whether and how to incorporate brands — not the other way around. 

Our white paper serves as a guide for brands looking to tap into the power of rituals. It offers insights, strategies, and practical examples to help brands authentically engage with their consumers in ways that matter.

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Joined-up Thinking on Rituals

Where marketing meets meaning across the MSQ group

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How rituals tap into connection – and why it’s crucial for marketers to drive meaning

Samori Gambrah, Diageo’s Global Brand Director for Captain Morgan, discusses with Eleanor Lloyd Malcolm, Co-Managing Director for Freemavens

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The importance of understanding the why behind ritualistic behaviour

Ellesha Kirby, Global Executive in Consumer Health and Beauty and previously Global Head, Skin Health & Beauty and Design at Kenvue, in conversation with Kit Altin, Chief Strategy Officer at The Gate London

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A deep-dive into the psyche behind ritual-led behaviors

Kimberly-Clark’s President of North America Family Care, John Starkey, explores the impact of rituals in building the best campaigns with Justin Cox, MSQ Chief Strategy Officer for the region

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Why Connection, Commencement and Maintenance are rich grounds for rituals to play in

Mars’ Global Food & Nutrition Chief Marketing Officer, Matt Graham, gives his views on rituals to Kit Altin, Chief Strategy Officer at The Gate London

 
Register to attend this Fall

Rituals: Finding Meaning in the Modern World

Join experts from across MSQ as we dive deep into the study of these unique behaviors and share how marketers can take advantage of the personal moments that transform us from our normal self to our best self. 

October 23rd 2024

5:00pm – 7:00pm

1 Willoughby Square, 235 Duffield Street, 16th Floor, Brooklyn, NY

Appetizers and drinks will be provided

MSQ Ritualized Finding Meaning in the Modern World

What's the potential of untapped rituals on your brand?