Download: Harnessing the Power of Rituals

This white paper serves as a guide for brands looking to tap into the power of rituals. It offers insights, strategies, and practical examples to help brands authentically engage with their consumers in ways that matter.  

In partnership with WARC, our teams across MSQ led an extensive research initiative that included the use of a proprietary tool, Texture, from our Insight & Strategy Consultancy, Freemavens, stakeholder interviews with academic experts and senior marketers from some of the world’s biggest brands, and global ethnographic studies, supported by extensive unprompted consumer research. 

The results reveal that rituals offer more than just a glimpse into consumer behaviour—they provide a roadmap to creating long-lasting brand relationships...