See MSQ at SXSW 2026

We're in Austin, and we brought the big questions with us.

MSQ is a global marketing and technology services group built on one simple idea: that the best work happens when brilliant specialists think together. At SXSW, we're taking that thinking into the sessions, the conversations, and the spaces in between.

Join us as we explore how revenge can fuel creative breakthroughs, how AI is transforming the pace of leadership decisions, and what it really takes to build brands that cut through.

See what's on below.

MARCH 14, 2026
2:30PM – 4:30PM CT

LOOK WHAT YOU MADE ME DO: REVENGE AS CREATIVE CATALYST

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Rio Grande Ballroom 1,
Courtyard Marriott, Austin

Beyoncé did it. Kendrick did it. Taylor did it. Now it’s your turn. This immersive workshop (with a killer soundtrack) turns rejection, rivalry, and resentment into creative fire. From The Count of Monte Cristo to Kill Bill, we’ll channel iconic revenge arcs, neuroscience insights, and pop power plays. In doing so, we'll reframe past slights as story fuel, sharpen your personal or professional brand, and turn petty into power moves. Part life strategy, part anti-hero training camp, this is your chance to alchemize grudge into growth. Who said motivation had to be pure?

Kit Altin
CSO, The Gate London

MARCH 14, 2026
2:40PM – 3:30PM CT

DECISION VELOCITY: HOW AI IS CHANGING LEADERSHIP

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Waller Creek Boathouse
74 Trinity St, Austin

Leadership in 2026 is defined by the speed and quality of decisions. AI is transforming how leaders access information, evaluate options, and act with confidence. This session explores how leaders are using AI to sharpen judgment rather than outsource it, and how decision-making evolves when intelligence is always on.

Taryn Crouthers (Moderator)
CEO, Big Spaceship

Joy Allen-Altimare
President, Vella Bioscience

LaShonda Anderson-Williams
Chief Customer & Commercial Officer, Industries, Salesforce

Lauren Schuler
EVP, Head of CRM Operations, Publicis Groupe

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MARCH 16, 2026
12:30PM – 1:00PM CT

FROM PRODUCT TO PLATFORM: POWERING CREATIVE COMMUNITIES

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Lamberts Restaurant
401 W 2nd St, Austin

Dropbox has long powered the work of musicians, filmmakers, and designers. This talk explores what it means for a brand to authentically show up for artist moments (from album launches to cultural drops) and how to build relevance with creative communities the right way.

Liz Armistead
Head of Brand Marketing + Creative
Campaigns, Dropbox

Taryn Crouthers
CEO, Big Spaceship

SXSW (1)

MARCH 16, 2026
4.30PM CT

THE NEXT WAVE OF DIGITAL INNOVATION

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The Dogwood (Woody’s)
715 West 6th St.
Austin, Texas 78701

Join the SoDA community for their annual gathering at SxSW in Austin. All sessions are open to creative leaders, friends, colleagues, and collaborators from around the globe. No event badge required.

Taryn Crouthers
CEO, Big Spaceship

SXSW

MARCH 13, 2026
12:45PM – 2:15PM CT

BRAND GROWTH IN AN ERA OF CONSTANT DISRUPTION: UK ADVERTISING ROUNDTABLE

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UK House, Palm Door on 6th, 508 E 6th st, Austin

This exclusive session will bring together senior brand and marketing leaders for a discussion exploring the challenges and opportunities shaping brand growth today. Hosted by UK Advertising in partnership with SXSW Austin and the AAF Austin, join attendees including MSQ leaders for a drinks reception afterwards.

UK Advertising & the Advertising Association