Momentum, Made An MSQ masterclass on AI and creative production.
Tuesday 23rd June 11:30 – 12:30
The brands pulling ahead aren't waiting to see where AI lands. They're building momentum now; connecting creative vision to production capability in ways that compound over time.
Fragmented teams. Disconnected tools. Work that loses something between the idea and the execution. The cost of staying siloed has never been higher.
Scale has always been the enemy of craft. AI is changing that equation, and the brands that understand how are already doing more, with less compromise.
Jo Lyall, Fergus Dyer-Smith and Lucas Peon show you what that looks like in practice: the tools, the thinking, and a clear-eyed view of where the next 12 months will take us.
Places are limited and prioritised for brand-side marketers. We'll confirm your spot in early June.
SPEAKERS
Joanna Lyall Executive Director, MSQ
Fergus Dyer-Smith Chief Product Officer, MSQ
Lucas Peon Chief Creative Officer, The Gate London
REGISTER YOUR INTEREST
About Le Club MSQ
Tuesday 23rd & Wednesday 24th June 2026 Fervor, 5 Rue des Frères Casanova, 06400 Cannes
Escape the festival frenzy and step into Le Club MSQ; an exclusive retreat in which to think, connect, and create away from the crowds.
Meaningful Conversations Meet carefully selected industry leaders, innovative brands, and creative minds in an atmosphere that encourages genuine dialogue over superficial networking. Our thoughtfully curated guest list will ensure every conversation has the potential to spark your next breakthrough.
A Space to Think Clearly Consider this your home away from home in Cannes. Grab a drink, settle into comfortable surroundings, and escape the chaos whenever you need a moment to breathe. You're welcome here; whether you want to dive deep into MSQ's unique 'Joined-Up Thinking' approach or simply find a quiet corner to recharge.
