The Marketing Society x MSQ Cannes Kickoff

The Marketing Society x MSQ
Monday 16th, 18.30 – 20.30
LBB & Friends Beach

A relaxed, agenda-free gathering and the perfect opportunity to connect with marketing leaders from around the world, share insights, and foster meaningful relationships that will last beyond the festival. Over drinks, mix and mingle with industry peers in this intimate setting, and join us in and setting the stage for an inspiring week ahead.

Members of The Marketing Society, RSVP here →

Non-members, register your interest, here →

The LIONS B2B Summit x Stein & MSQ 

LIONS x LinkedIn x Stein x MSQ
Tuesday 17th, 08.30 - 14.00
Salon Croisette, The Carlton

The LIONS B2B Summit is a new initiative in partnership with LinkedIn and supported by Stein, part of MSQ.

This event blends thought leadership and targeted networking, providing a platform to share insights, foster meaningful connections, and showcase industry best practices. With its focus on delivering value to B2B marketers, the Summit offers partners unparalleled visibility and engagement in an influential setting.

What to Expect

• Exclusive Networking: Connect with a select group of top B2B marketers in an impactful setting at the prestigious Carlton Hotel’s Salon Croisette.
• Thought Leadership: Engage in dynamic discussions on the most pressing issues facing B2B marketers today, from brand building to the future of buying and creative advertising.
• Interactive Roundtables: Participate in focused conversations and share your expertise during our interactive lunch roundtables.
• Valuable Insights: Gain actionable insights and best practices to drive your B2B marketing strategies forward.

Tom Stein, CBO of Stein, will be speaking on stage at 12:30pm. 

Register your interest, here →

Le Club MSQ Dinner

MSQ 
Tuesday 17th
The Carlton

For MSQ and Clients. Invitation only - Now Full

For more information about waiting list invitations, contact Jessica Smith, EA, MSQ.

The Ritualicious Lunch, Part Two

MSQ x The Marketing Society
Wednesday 18th, 12.00 – 14.00
Hôtel Martinez

A year on since the launch of our Ritualized research in partnership with WARC, we have created a short documentary that dives deeper into the profound influence of rituals on human behaviour and their growing importance in modern marketing. Through expert insights, real-world case studies, and thought-provoking visuals, it uncovers how rituals shape identities, drive emotional engagement, and create lasting brand connections which transform customers into advocates.   

Take a break from the hustle & bustle of Cannes and join us for this special film premiere and thoughtful discussion over lunch, in partnership with The Marketing Society.

Ahead of the Curve: New Agency Models Making Waves

MSQ x LBB Online
Wednesday 18th, 16.00 – 16.30
LBB & Friends Beach

The industry is undergoing a seismic shift. After decades of dominance by big holding companies, the landscape is changing fast. Indie networks and their agencies are rising to the top, standing out with their ability to move quickly and deliver bold, effective work. Meanwhile, holding companies continue to absorb and dilute smaller shops, and clients are left piecing together fragmented solutions.

But a new model is already proving its worth – one that brings agility, independence, and impact. Meet the leaders of this movement: the independent agency groups reshaping the industry by cutting through the chaos and delivering simplicity that drives results.

A pre-Happy Hour panel featuring Aaron Lang, President, MSQ North America, and Mona Munayyer Gonzalez, CGO at Pereira O'Dell and Serviceplan Americas.

Register here for access to LBB Beach →

Clients of MSQ Agencies, please contact your team to obtain a wristband for LBB Beach to use across the week.

'EVERYBODY'S BUSINESS', created in partnership with two-time Oscar-winning director Ben Proudfoot, and LinkedIn.

The World Premiere of a Film About the Evolution of B2B Marketing, featuring Tom Stein, Chief Brand Officer for Stein IAS.

The importance of understanding the why behind ritualistic behaviour.

Ellesha Kirby, Global Executive in Consumer Health and Beauty and Kit Altin, Chief Strategy Officer at The Gate London, discuss...