RSVP: Finding Meaning in the Modern World
Humans love order and they ground themselves with rituals. They influence our day to day and sometimes they can dictate our purchase patterns. Brands are taking notice and using rituals as a foundation to how they strategically engage with consumers to build awareness and ultimately drive success to their bottom line.
Join MSQ in partnership with The Marketing Society for a panel featuring (from left to right) Shakir Moin, President, Marketing at Coca-Cola, Linus Karlsson, new Chief Creative Officer of SharkNinja, Stephanie Berez, VP of Marketing for Twinings North America, and moderated by Audrey Kemp of Adweek on how to understand the importance of these personal consumer moments and on how rituals makes an impact on their bottom line.
Where?
Grand Brasserie Green Room Bar
89 E 42nd St. Vanderbilt Hall
New York, NY 10017
When?
Tuesday, May 20 from 8:30am – 10:00am ET
Continental breakfast and coffee will be provided

Shakir Moin

Linus Karlsson

Stephanie Berez

Audrey Kemp, Senior Agency Reporter @ Adweek

RITUALIZED
Where marketing meets meaning