Creative Intelligence The new frontier of marketing performance
Tuesday 23rd June 13:00 – 15:00
Research has shown that creative remains one of the largest drivers of advertising performance, and yet it has historically been one of the least measured.
In this session, senior voices from Winterberry Group, Adobe, Vidmob and MSQ will examine what is changing, why now, and what it takes for organizations to fully realize the potential of Creative Intelligence at scale.
Over lunch, we will explore three thematic pillars: the evolution of creative strategy in an AI-enabled environment; the operational and organizational shifts required to scale effectively; and the emerging metrics and measurement frameworks that will define creative performance going forward.
Join us, as together we reframe one of the most consequential conversations in marketing today.
Places are limited and prioritised for brand-side marketers. We'll confirm your spot in early June.
SPEAKERS
Michael Harrison CEO, Winterberry Group
Sam Garfield Senior Director & DSG Head of CMT, Adobe
Carly Crittenden CRO, Vidmob
Joanna Lyall Executive Director, MSQ
REGISTER YOUR INTEREST
About Le Club MSQ
Tuesday 23rd & Wednesday 24th June 2026 Fervor, 5 Rue des Frères Casanova, 06400 Cannes
Escape the festival frenzy and step into Le Club MSQ; an exclusive retreat in which to think, connect, and create away from the crowds.
Meaningful Conversations Meet carefully selected industry leaders, innovative brands, and creative minds in an atmosphere that encourages genuine dialogue over superficial networking. Our thoughtfully curated guest list will ensure every conversation has the potential to spark your next breakthrough.
A Space to Think Clearly Consider this your home away from home in Cannes. Grab a drink, settle into comfortable surroundings, and escape the chaos whenever you need a moment to breathe. You're welcome here; whether you want to dive deep into MSQ's unique 'Joined-Up Thinking' approach or simply find a quiet corner to recharge.
