Built to Last, Built for Now How do you honour the heritage that made you famous, and have the courage to completely reinvent how you show up?
Wednesday 24th June 14:30 – 15:15
It's the tension every major brand marketer is living right now. The equity in your past is what got you here. But standing still is the fastest way to fall behind.
Join Daniel Binns (Global CEO, Elmwood), Richard Parkinson (Global CMO, Prudential) and Shakir Moin (President, Marketing, Coca-Cola North America) for a candid panel on the hardest balancing act in modern marketing; protecting what makes a brand iconic while reinventing how it shows up in culture, channels and commerce.
Expect specifics: the decisions, the trade-offs, and the moments of nerve behind some of the world's most recognisable brands.
Places are limited and prioritised for brand-side marketers. We'll confirm your spot in early June.
SPEAKERS
Daniel Binns CEO, Elmwood
Richard Parkinson Global CMO, Prudential
Shakir Moin President, Marketing, Coca-Cola North America
REGISTER YOUR INTEREST
About Le Club MSQ
Tuesday 23rd & Wednesday 24th June 2026 Fervor, 5 Rue des Frères Casanova, 06400 Cannes
Escape the festival frenzy and step into Le Club MSQ; an exclusive retreat in which to think, connect, and create away from the crowds.
Meaningful Conversations Meet carefully selected industry leaders, innovative brands, and creative minds in an atmosphere that encourages genuine dialogue over superficial networking. Our thoughtfully curated guest list will ensure every conversation has the potential to spark your next breakthrough.
A Space to Think Clearly Consider this your home away from home in Cannes. Grab a drink, settle into comfortable surroundings, and escape the chaos whenever you need a moment to breathe. You're welcome here; whether you want to dive deep into MSQ's unique 'Joined-Up Thinking' approach or simply find a quiet corner to recharge.
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