--- title: Le Club MSQ 26 – Built to Last, Built for Now description: Register here to attend Built to Last, Built for Now with Elmwood, at Le Club MSQ. image: https://connect.msqpartners.com/hubfs/Cannes_DJ%20Saved%20My%20Pitch-1.jpg --- [Skip to content](https://connect.msqpartners.com/built-to-last-built-for-now#main-content) ![MSQ_WhiteLogo_RGB](https://connect.msqpartners.com/hubfs/HAKE/Landing%20Page%20Assets/MSQ_WhiteLogo_RGB.svg) - [Home](https://www.msqpartners.com/) - [About](https://www.msqpartners.com/about) - [Services](https://www.msqpartners.com/services) - [Work](https://www.msqpartners.com/work) - [News & Views](https://www.msqpartners.com/news-and-views) - Impact Show submenu for Impact - [AI](https://www.msqpartners.com/ai) - [Sustainability](https://www.msqpartners.com/sustainability) - [Culture](https://www.msqpartners.com/culture) - Events Show submenu for Events - [Le Club MSQ Cannes 2026](https://connect.msqpartners.com/le-club-msq-2026) - [MSQ Asia Week](https://connect.msqpartners.com/msq-asia-week) - [Contact](https://www.msqpartners.com/contact) Open main navigation Close main navigation - [Home](https://www.msqpartners.com/) - [About](https://www.msqpartners.com/about) - [Services](https://www.msqpartners.com/services) - [Work](https://www.msqpartners.com/work) - [News & Views](https://www.msqpartners.com/news-and-views) - Impact Show submenu for Impact - [AI](https://www.msqpartners.com/ai) - [Sustainability](https://www.msqpartners.com/sustainability) - [Culture](https://www.msqpartners.com/culture) - Events Show submenu for Events - [Le Club MSQ Cannes 2026](https://connect.msqpartners.com/le-club-msq-2026) - [MSQ Asia Week](https://connect.msqpartners.com/msq-asia-week) - [Contact](https://www.msqpartners.com/contact) ![Le Club MSQ_logo_white2](https://connect.msqpartners.com/hs-fs/hubfs/Le%20Club%20MSQ_logo_white2.png?width=190&height=73&name=Le%20Club%20MSQ_logo_white2.png "Le Club MSQ_logo_white2") ## Built to Last, ## Built for *Now* Hosted by Elmwood ###### **Built to Last, Built for *Now*** How do you honour the heritage that made you famous, and have the courage to completely reinvent how you show up? --- ###### Wednesday 24th June 14:30 – 15:15 --- It's the tension every major brand marketer is living right now. The equity in your past is what got you here. But standing still is the fastest way to fall behind. Join Daniel Binns (Global CEO, Elmwood), Anja Spielmann (VP Global Brand Strategy and Growth, Royal Canin, Mars), Richard Parkinson (Global CMO, Prudential) and Shakir Moin (President, Marketing, Coca-Cola North America) for a candid panel on the hardest balancing act in modern marketing; protecting what makes a brand iconic while reinventing how it shows up in culture, channels and commerce. Expect specifics: the decisions, the trade-offs, and the moments of nerve behind some of the world's most recognisable brands. *Places are limited and prioritised for brand-side marketers. We'll confirm your spot in early June.* ###### SPEAKERS ![Untitled design (28)](https://connect.msqpartners.com/hubfs/Untitled%20design%20(28).png) Daniel Binns CEO, Elmwood ![Anja Spielmann_800px](https://connect.msqpartners.com/hubfs/Anja%20Spielmann_800px.jpg) **Anja Spielmann** VP Global Brand Strategy and Growth, Royal Canin, Mars ![Richard Parkinson_800px](https://connect.msqpartners.com/hubfs/Richard%20Parkinson_800px.jpg) **Richard Parkinson** Global CMO, Prudential ![Shakir Moin_800px](https://connect.msqpartners.com/hubfs/Shakir%20Moin_800px.jpg) **Shakir Moin** President, Marketing, Coca-Cola North America THANK YOU FOR YOUR INTEREST, UNFORTUNATELY THE GUESTLIST IS NOW FULL. ## About Le Club MSQ Tuesday 23rd & Wednesday 24th June 2026 Fervor, 5 Rue des Frères Casanova, 06400 Cannes Escape the festival frenzy and step into Le Club MSQ; an exclusive retreat in which to think, connect, and create away from the crowds. **Meaningful Conversations** Meet carefully selected industry leaders, innovative brands, and creative minds in an atmosphere that encourages genuine dialogue over superficial networking. Our thoughtfully curated guest list will ensure every conversation has the potential to spark your next breakthrough. **A Space to Think Clearly** Consider this your home away from home in Cannes. Grab a drink, settle into comfortable surroundings, and escape the chaos whenever you need a moment to breathe. You're welcome here; whether you want to dive deep into MSQ's unique* 'Joined-Up Thinking'* approach or simply find a quiet corner to recharge. ![Fervor_map](https://connect.msqpartners.com/hubfs/Fervor_map.png "Fervor_map") ![Le Club MSQ_logo_white2](https://connect.msqpartners.com/hs-fs/hubfs/Le%20Club%20MSQ_logo_white2.png?width=300&height=116&name=Le%20Club%20MSQ_logo_white2.png "Le Club MSQ_logo_white2") [ Back to Le Club MSQ ](https://connect.msqpartners.com/le-club-msq-2026?hsLang=en) [![MSQ_WhiteLogo_RGB](https://connect.msqpartners.com/hs-fs/hubfs/MSQ_WhiteLogo_RGB.png?width=97&height=40&name=MSQ_WhiteLogo_RGB.png "MSQ_WhiteLogo_RGB")](https://connect.msqpartners.com/?hsLang=en) [**About**](https://www.msqpartners.com/about) [**Services**](https://www.msqpartners.com/services) [**Work**](https://www.msqpartners.com/work) [**AI**](https://www.msqpartners.com/ai) [**Sustainability**](https://www.msqpartners.com/sustainability) [**Culture**](https://www.msqpartners.com/culture) [**News & Views**](https://www.msqpartners.com/news-and-views) [**Contact**](https://www.msqpartners.com/contact) ![B-Corp-Logo-White-RGB](https://connect.msqpartners.com/hs-fs/hubfs/B-Corp-Logo-White-RGB.png?width=60&height=101&name=B-Corp-Logo-White-RGB.png "B-Corp-Logo-White-RGB") [Follow us on LinkedIn ](https://uk.linkedin.com/company/msq-partners/) #### Get in touch **Global HQ** 34 Bow Street London WC2E 7AU [All offices](https://www.msqpartners.com/contact)       For General Enquiries [contact@msqpartners.com](mailto:contact@msqpartners.com) For New Business [james.middlehurst@msqpartners.com](mailto:james.middlehurst@msqpartners.com) For Marketing & PR [tamsin.james@msqpartners.com](mailto:tamsin.james@msqpartners.com) [Code of Conduct](https://www.msqpartners.com/code-of-conduct) [Privacy & Cookie Policy](https://www.msqpartners.com/privacy-cookie-policy) Copyright ©2026 MSQ Partners. All rights reserved